Led by Dr. Juliana de Lima, founder of Beleza Brasil Lab, and her expertise of over 7 years in the cosmetics industry and 100+ products developed, we offer consulting in cosmetic development, regulatory compliance, and market strategy.
Dr. Juliana de Lima
Pharmacist, marketing specialist, and founder of Beleza Brasil Lab.
With over 7 years of experience in R&D, regulation, and cosmetic marketing in Brazil and abroad, I help brands, professionals, and creators bring their projects to life — from development to ANVISA regularization — delivering innovative, safe, and compliant products.
Proven Experience
Years of Experience
In cosmetic research, development, and regulation
Products Launched
From skincare to fragrances, serving various segments
With a technical perspective and branding vision, we support small businesses, startups, and international brands looking to establish themselves in Brazil, managing the entire process — from regulation to market strategy, from concept to launch.
Our Strategy
Research and Development
We help your brand transform ideas into safe, effective, and competitive products. We act as strategic consultants, coordinating every step — from ingredient selection to formulation, from packaging to quality control — connecting you to the right suppliers and ensuring quality, compliance, and market results.
Regulatory Compliance
We support national and international companies in adapting their cosmetic products to ANVISA standards and Brazilian regulations. We act throughout the regulatory process, preventing risks and delays, so that each product reaches the market with safety, compliance, and credibility.
Market Strategy
We help your brand gain relevance in Brazil through market, competitor, and consumer analyses. We define positioning, adapt marketing strategies, and guide decision-making to ensure each product is competitive, differentiated, and successful.
Full Launch
We support your brand through all stages of the launch — from defining the product concept and strategy to coordinating suppliers, testing, and marketing. We ensure that every detail is executed with careful planning so that the product enters the market with impact and competitiveness.
Specialized Cosmetic Solutions
Cosmetic Development
From Concept to Launch
We transform ideas into market-ready products. We act as a bridge between your brand and the best suppliers, coordinating the entire process: concept definition, formulation, testing, packaging, and launch strategy. The result is safe, differentiated, and competitive products.
Regulatory Compliance
ANVISA Registration and Adaptation
We ensure your product is fully compliant with ANVISA regulations and Brazilian legislation. We offer comprehensive support for national and international companies — from technical auditing and label review to regulatory submission — ensuring safe, swift, and legally compliant launches.
Market Strategy and Positioning
Analysis and Differentiation
We help your brand gain prominence in the Brazilian market through analysis of competition, consumer behavior, and global trends. We define the ideal positioning, adapt marketing strategies, and guide key decisions to ensure each product achieves relevance and competitiveness.
Custom Cosmetic Creation
We transform your vision into successful products, taking care of every detail from development to launch.
Exclusive Formulas
Coordination of the development of innovative formulas, ensuring differentiation, safety, and alignment with your brand's positioning.
Quality Testing
Management of efficacy and safety studies, conducted by accredited institutions, ensuring a high standard of quality and regulatory compliance.
ANVISA Compliance
Complete consultancy for registration and adaptation to Brazilian regulations, with full process monitoring for agile and safe launches.
Comprehensive Support
Strategic support at all stages — from concept to market — coordinating suppliers, laboratories, and deadlines for consistent results.
Professional Regulatory Consultancy
Technical Audit
Complete regulatory compliance analysis
Regulatory Compliance
Label and documentation adjustment
ANVISA Submission
Complete registration process
Safe Launch
Support for entry into the Brazilian market
International Brands in Brazil
Portfolio Analysis
Comprehensive evaluation of existing products
Regulatory Compliance
Adaptation to Brazilian regulations
Claims Adaptation
Adjustment of claims for the local market
Competitive Positioning
Strategy for entry into the Brazilian market
Beleza Brasil Lab
BELEZA / BEAUTY
Our essence is to transform science into beauty. We create products that combine innovation, proven efficacy, and purpose, enhancing self-esteem and delivering real results.
BRAZIL
One of the largest cosmetics markets in the world.
We operate with a focus on the Brazilian market, ensuring regulatory compliance and positioning strategies that generate global competitiveness.
LAB
A strategic laboratory for ideas and solutions, where science and innovation are transformed into strategy to bring products to market.
Science, market, and regulation integrated to transform ideas into successful products.
Get in Touch
Connect With Us
Ready to transform your idea into a successful product?
Speak with our consultancy and receive specialized support in cosmetic development, regulatory compliance, and market strategy.
E-mail: juliana@belezabrasillab.com
WhatsApp: +55 11 97039-2708
Complete Solutions in Cosmetic Development and Registration in Brazil